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On Saturday, Ray had music fans abuzz when he released "I Hit It First" online. The track's title alone had listeners assuming that he was referencing his one-time girlfriend and sex-tape partner Kim Kardashian, and the song's lyrics did even more to further that notion. But the California crooner insists that's not the case. "It's a song, it's not about that, it's about a concept. People going way too deep," Ray J said on Monday morning (April 8) when he phoned into New York's Hot 97. "They just gotta keep it on the surface. I'm not trying to create no war, it's all love; we're doing music."

Ray never mentions his ex-flame by name, but there are a number of references that come off as more-than-subtle digs at the pregnant Kardashian. The song's hook seems to allude to not only Kim, but her ex-beau NFL star Reggie Bush and current man Kanye West. "She might move on to rappers and ball players, but we all know I hit it first," he sings before taunts "I hit it, I hit it" repeatedly.

The song's verses are even more telling. "I hit it north, with her ass goin' south, but now baby chose to go west," he wails tongue-in-cheek.

Toward the end of the upbeat pop affair, Ray J even offers to "make another movie," but won't go as far to say that he made the song to intentionally insult Kim or Kanye. "It's not a war, it's not a dis song, we're just having fun," he said on the radio. "Bring it back to the song. That's all I'm on."